Branding Guidelines
Ex Libris can create branding assets for your app based on your institution's branding guidelines. If your institution does not have branding guidelines, provide the project team with as much information as possible regarding the branding you are interested in.
In addition to the institution's branding guidelines, a list of static content tiles (with the tile names) is also needed for the designer.
This guide is intended for graphic designers, App Manager users, and project managers. It outlines the individual Branding Assets which compound the branding process. If you choose to create the branding in-house, you will find all the needed information in this guide, including a downloadable checklist of all the required assets.
This guide will also be helpful if you wish to make changes after go live.
All dimensions are in pixels unless specified otherwise. The recommended image format is png.
Platform Independent Assets
The assets discussed in this section span the different application platforms. These assets and branding will be applied across iOS, Android and the Responsive Web.
App Name
The app name is the title that appears under the icon on the device’s homepage. This is the name that comes from the branding exercise.
Item |
Requirements/Restrictions |
App Name |
12 Characters |
Homepage Tiles/Icons
Below are examples of two apps. The app on the left uses full images as tiles while the one on the right uses icons on top of black colored tiles. The shape of the tile image can be selected in App Manager.
Tile width and height can also be set. Tiles are measured in Tile Units. In these examples, the timetable has a width of 2 Tile Units. Homepage Banners are 3x1 Tile Units. Tile dimensions are in this table:
Height/Width (Tile Units) |
1 |
2 |
3 |
4 |
---|---|---|---|---|
1 |
180x180 |
180x375 |
180x570 |
180x765 |
2 |
375x180 |
375x375 |
375x570 |
375x765 |
3 |
570x180 |
570x375 |
570x570 |
570x765 |
4 |
765x180 |
765x375 |
765x570 |
765x765 |
Be aware that some devices do not support four columns. For these devices, the table is resized to 2 or 3 columns instead.
You can also set the hover color to change the tile color behind the icon when tapped or when the mouse hovers over the icon:
Note that when displaying icons on a tile, the Menu Option Text comes from App Manager. If you use a full image, ensure that you have the text as part of the image.
Item |
Requirements/Restrictions |
---|---|
Icon on tile |
120x120 Max: 50k |
Tile color |
Hex Value |
Hover color |
Hex Value |
App Background Color
This is the color of the background, behind the tiles or images on the app.
For example, below are two screenshots of the same app. One with white background and one with black background:
Item |
Requirements/Restrictions |
---|---|
Background color |
Hex value |
Overrides
Overrides enable you to customize all the above configurations depending on pre-defined conditions. These conditions include, for example, platform and screen size, allowing you to deliver completely different experiences depending on the end user’s device. These conditions are set in App Manager. The conditions and properties are visible in the following screenshots:
Recents Images
These images are used to show the Recent tiles used (to get to this screen in iOS, click on the header image. In Android, swipe right from the left edge of the screen). Due to the flexible nature of the homepage tiles, separate images are needed for the Recents screen. If you are using icons on tiles rather than images (See Homepage Tiles/Icons) these can be used as the Recents Images.
The Recents screen for iOS and Android appears as follows:
Item |
Requirements/Restrictions |
---|---|
Recents Images (One per Menu Option) |
120x120 Max: 50k |
iOS
App Icon
This is the image displayed above the app name on the home screen of the iOS device. This icon is also used in iTunes to represent the app. Different dimensions are required for different sized screens (e.g. iPhone and iPad) as well as iTunes requirements. Please also note that iOS automatically rounds the corners of all app icons, so you should avoid rounding the corners yourself in case it conflicts with Apple’s rounding algorithm.
Please see here Apple's app icon general and transparency guidelines:
https://developer.apple.com/design/h...ages/app-icon/
Item |
Requirements/Restrictions |
---|---|
iOS App Icon |
Format: png 29 x 29 40 x 40 50 x 50 57 x 57 58 x 58 60 x 60 72 x 72 76 x 76 80 x 80 100 x 100 114 x 114 120 x 120 144 x 144 152 x 152 512 x 512 1024 x 1024 (*no alpha, iTunes Connect) please note that all icons should be opaque. |
Splash Screen
The Splash Screen is displayed when the app is first opened.
Item |
Requirements/Restrictions |
---|---|
iPhone Splash Screen |
640x940 |
iPad Splash Screen (Portrait) |
768x1024 |
iPad Splash Screen (Landscape) |
1024x768 |
Homepage Header
The iOS homepage header can either be a graphic image or text. If using an image, this can be transparent to allow the iOS translucent effect to work consistently in the header. We recommend that customers use header images that have transparent backgrounds. This will ensure that the header image has the same look and feel across all iOS devices.
Android header background color cannot be customized and will always be the OTB gray as seen in below right example. (Android restriction)
Item |
Requirements/Restrictions |
---|---|
iPhone Graphic Header |
Transparent 640x88 Max: 100k |
iPad Graphic Header |
Portrait: Transparent 1536x88 Landscape: Transparent 2048x88 Max:100k |
iOS Header Text |
32 characters |
Chevron Indicator
This image is placed right underneath the homepage header. If this isn’t set, the app will use a default image.
On the below examples, the left app has the default black chevron and the right app has a custom red chevron.
Item |
Requirements/Restrictions |
---|---|
Chevron Indicator Image |
71x19 |
iOS color
This color is used throughout the iOS apps including the homepage toolbar (bottom of the homepage), the top of the positions screens, the text color and arrow for the back button and the cursor in the search function.
In the below examples, you can see examples of orange, blue and green iOS colors configurations.
Item |
Requirements/Restrictions |
---|---|
iOS color |
Hex Value |
Android
App Icon
This image is displayed above the app name on the home screen of the Android device. This icon is also used on Google Play to represent the app. Different dimensions are required for different sized screens (e.g. tablets and handhelds).
Item |
Requirements/Restrictions |
---|---|
Android App Icon |
Format: png 24 x 24 48 x 48 57 x 57 64 x 64 72 x 72 96 x 96 144 x 144 192 x 192 512 x 512 (with alpha, Google Play Store Listing) |
This link displays the standard Android icon requirements for creating app icons.
https://developer.android.com/guide/practices/ui_guidelines/icon_design?authuser=3
The following link describes further the transparency required for Android app icons and the reasons for this i.e. notification icons
https://developer.android.com/guide/practices/ui_guidelines/icon_design_status_bar?authuser=3
Android Feature Graphic
The feature graphic is displayed on top of the Google Play Store listing. This link provides additional information on the purpose of a feature graphic, and further links to Google provided design guidelines.
Item |
Requirements/Restrictions |
---|---|
Android Feature Graphic |
1024 w x 500 h JPG or 24-bit PNG (no alpha) |
Homepage Header
The Android homepage header uses the app name and the app icon:
Responsive Web
Header Image
This is the image that is used in the colored header bar on the Responsive Web Page for your app. This image should be transparent otherwise the background color may clash with the header bar color.
Item |
Requirements/Restrictions |
---|---|
Responsive Web Homepage Banner |
339x73 Max: 15k |
Summary of Required Branding Items
Here is a summary list of all the items above which are required for the branding process. An Excel version checklist is also available for your convenience.
Item |
Requirements/Restrictions |
---|---|
App Name
|
12 Characters
|
Icon on tile
|
120x120
Max: 50k |
Tile Color
|
Hex value
|
Hover Colour
|
Hex value
|
Background color
|
Hex value
|
Recents Images (One per Menu Option) | 120x120 Max: 50k |
Homepage Banners | 570x180 Max: 50k |
iOS App Icon | Format: png 29 x 29 40 x 40 50 x 50 57 x 57 58 x 58 60 x 60 72 x 72 76 x 76 80 x 80 100 x 100 114 x 114 120 x 120 144 x 144 152 x 152 512 x 512 1024 x 1024 (*no alpha, iTunes Connect) |
iPhone Splash Screen | 640x940 |
iPad Splash Screen (Portrait) | 768x1024 |
iPad Splash Screen (Landscape) | 1024x768 |
iPhone Graphic Header | Transparent 640x88 Max: 100k |
iPad Graphic Header | Portrait: Transparent 1536x88 Max:100k Landscape: Transparent 2048x88 Max:100k |
iOS Header Text | 32 characters |
Recents Indicator Image | 71x19 |
iOS color | Hex value |
Android App Icon | Format: png 24 x 24 48 x 48 57 x 57 64 x 64 72 x 72 96 x 96 144 x 144 192 x 192 512 x 512 (with alpha, Google Play Store Listing) |
Android Feature Graphic | 1024 w x 500 h JPG or 24-bit PNG (no alpha) |
Responsive Web Homepage Banner | 339x73 Max: 15k |